Is a call under 90 seconds billed?
No. A call under 90 seconds is never billed. It does not matter why the call was short: a hang-up, a wrong number, a dropped connection or a caller who changed their mind. If it did not reach 90 seconds, you do not pay for it.
Does a short call count toward my order?
No. Your order is a number of leads, and only billable calls, meaning calls of 90 seconds or longer, count as leads. Short calls do not reduce the number of leads left on your order. They may ring your phone, but they are not counted.
Why might a final expense call end before 90 seconds?
Calls can end early for ordinary reasons. The caller may have dialed by mistake, wanted a different company, been interrupted at home, or lost signal. Sometimes a senior hangs up because they feel unsure and plan to call back later. None of these are failures on your part, and none of them are billed.
If a caller hangs up early, stay calm and be ready for the next call. Answering promptly and warmly helps keep callers on the line; see how to work an inbound final expense call.
What happens at exactly 90 seconds?
A call that lasts 90 seconds or longer is billable. The threshold is the line between a short connection and a conversation. The full rule, including how call duration is counted, is on what counts as a billable call, which is the main page for billing.
What is this rule called?
It is called a buffer. A buffer is the minimum call length before a call is billed, and ours is 90 seconds. The term and the reasons buffers exist are explained on what is a 90 second buffer on final expense calls.
Why does this matter when comparing vendors?
It matters because billing rules differ. Some vendors may bill every call that connects, and some use shorter or longer buffers. Ask any vendor what happens to short calls, and get the answer in writing. Our answer is simple: under 90 seconds is never billed. For the full list of questions, see how to choose a final expense lead vendor.
Where do these calls come from?
Every call comes from a senior who called in about final expense coverage, routed live to your phone in the states and hours you choose. Calls usually start within 3 to 7 business days, with no long-term contract. Learn more on final expense pay per call: how it works, how inbound final expense leads work, and see pricing on the pricing page.
Can I help a caller who hung up early?
Yes, if they call again and reach you, you can help them as normal. A short call does not block a senior from calling back, and a later call is measured on its own. If it lasts 90 seconds or longer, it is billable; if not, it is not. Either way, answering warmly and promptly during your hours gives callers a fair chance to stay on the line long enough to talk.