What are aged final expense leads?
Aged final expense leads are contact records that were generated some time ago and are being sold again later, usually at a lower price than fresh records. The original source can vary: a form, a mail response or a past inquiry. What makes them aged is time. The person showed interest at some point, but not recently.
Agents who buy aged leads usually buy a lot of them and work them with a dialing routine. Some people still need coverage; others already bought a policy, changed numbers or lost interest.
What makes an inbound lead different?
An inbound final expense call starts with a senior who chose to ask about coverage. With Inbound Final Expense Leads, you talk live in your chosen states and hours and pay only at 90 seconds or longer. For the service definition, see inbound final expense calls; for the broader record-versus-call distinction, see final expense leads.
How much effort does each take?
Aged leads take more effort per conversation. You dial, wait, leave voicemails and call back. Many records will not connect. That can still be a sound strategy if you have time, a good dialer and patience, but the effort is the main cost.
Inbound calls take a different kind of effort: being available. You set your hours and keep your phone free during them. When a call comes in, the conversation starts right away. The work moves from chasing people to being ready for them.
Why does lead age matter so much in final expense?
Lead age matters because a final expense decision often happens around a specific moment: a friend's funeral, a health scare, a conversation with family, or simply seeing an ad on the right day. When that moment passes, the topic may slide back to later. An aged lead reaches the person after that moment. A live inbound call reaches them during it. That is why the senior calling in is the core of our service. Read why inbound final expense leads are high intent.
How are aged leads and inbound calls paid for?
Aged leads are usually sold per record or in bulk packs, and you pay whether or not anyone answers. Inbound calls from Inbound Final Expense Leads are paid per billable call, and a call is billable only when it lasts 90 seconds or longer. If the senior hangs up early, you are not billed. See pricing on the pricing page and the full rule on what counts as a billable call.
Can aged leads and inbound calls work together?
Yes. Some agents dial aged leads in the hours they are not taking inbound calls. The key is not to let dialing block your inbound hours. If your line is busy with an outbound call when an inbound call arrives, you miss the senior who chose to call you. Plan your hours carefully using how to choose your final expense call hours.
Which should I choose?
Choose aged leads if you have long blocks of time, a dialing system, and you are comfortable with low contact rates in exchange for volume. Choose inbound calls if you want live conversations with seniors who chose to call, in the states and hours you set, with no long-term contract. For other comparisons, see Inbound Calls vs Facebook final expense leads and Inbound calls vs telemarketed final expense leads. To start, see how inbound final expense leads work.
How do I judge whether an aged lead is still worth calling?
Judge an aged lead by how old it is, where it first came from and how many times it has been sold before. Ask the seller each of those questions. Older records and records sold many times tend to be harder to reach, because more agents have already called. An inbound call has none of these questions attached: the senior is on the line now, rather than being an older record you need to dial. That is the simplest difference between the two, and it is why we built the service around seniors who choose to call about final expense coverage.