What are the pros of live transfers?
You talk instead of dial. The caller is on the line when your phone rings, so the hours you would spend chasing voicemails go to conversations instead. You set your call hours, which makes your day easier to plan. And with the 90 second rule, short calls and hang-ups cost nothing.
What are the cons of live transfers?
Each live call costs more than a single list record. You must be available during your chosen hours, because a live call needs someone to answer it. Billing is by length, not outcome, so a 90 second call that does not lead to a sale is still a paid lead. And no lead source can promise you sales.
Who tends to get the most from live calls?
Agents who are comfortable quoting on the phone, can stay available for set hours and want to spend less time prospecting. Agencies that can route calls to an agent on shift may also find the model easy to run.
How do I test whether it works for me?
Start with a first order (see pricing). Block the hours you chose and treat them like appointments. Track each call: length, what the caller wanted and what happened. After your first order, you will have your own numbers to judge by.
What questions should I ask myself before buying?
Can I answer every call during the hours I pick? Am I comfortable quoting while the caller is on the line? Do I have the licenses for the states I want? If the answers are yes, a first order is a fair way to find out.
What should I avoid when judging results?
Do not judge on one or two calls. Do not compare a live call to a list record without counting your dialing time. And be wary of anyone promising close rates or income. We do not make those promises, because results depend on the agent.